• June 11, 2008

Dillard's and Reactor, the sports watch company, are teaming up with country duo Montgomery Gentry for an in-store and radio promotion, kicking off this week in Nashville.

Reactor says it got the idea when it learned that Troy Gentry collects watches, and has supplied watches for the pair's videos. This promotion is timed to the release of "Back When I Knew It All," the pair's new album, which will be sold in participating Dillard's, alongside life-size standees of the singers.

The promotion also includes ticket and watch giveaways, as well as store appearances.

--Sarah Mahoney