Hershey Ties In With New Batman Sequel

  • June 11, 2008
Let no summer blockbuster be without a candy partner. "Indiana Jones and the Kingdom of the Crystal Skull" has M&M/Mars. Now, the Hershey Company has the Batman sequel, "The Dark Knight."

Later this month, the company will be offering special editions of its Reese's peanut butter cups, Reese's Pieces and Kit Kat candy bars to tie in with the movie. To promote the tie-in, the company has also created a promotion with the grand prize of a customized, Batman-themed motorcycle. Marked packages will contain instant-win game pieces. The company is also encouraging consumers to upload video of creative ways to eat the themed candies.

--Aaron Baar

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