Great Big Noise Introduces Pre-Send Spam Analysis Technology

  • July 10, 2003
Great Big Noise (http://www.greatbignoise.com) has introduced a new tool in the war against spam. Dubbed SpamRank, the technology will help email marketers reduce the risk of launching email campaigns that could be perceived by recipients as spam. SpamRank uses a variety of artificial intelligence techniques to analyze the content of a message, providing a score that rates a particular campaign's 'spamminess'. The higher the score, the higher chance that recipients will perceive the message as spam. This also allows marketers to determine if there are potential issues with wording in their own e-mail marketing campaigns that might trigger anti-spam filters. SpamRank will also examine a marketer's mailing list before it is activated in an email campaign. SpamRank taps known suppression lists such as The Direct Marketing Association's e-MPS list, third-party spam reporting systems, and other sources of information, to create a database of names of those most likely to reject e-mail marketing. By comparing each entry on a marketer's address list against this database, that list is given a SpamRank. This allows companies that want to remain ethical emailers to avoid potentially questionable lists, or take other corrective actions in advance of sending out a campaign.
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