• June 12, 2008

WPP Group Tuesday released the name--Enfatico--of the new agency that will support Dell's global marketing services.

Drawn from musical notation, Enfatico means to play each note with emphasis or emphatically.

The agency had been known as Project DaVinci. Last month, WPP named Digitas Boston president Torrence Boone as worldwide CEO. Boone will run the unit the New York agency, which employs 600 in 13 cities, including four in the U.S.

Enfatico consolidates Dell's worldwide marketing services, previously handled by more than 800 firms.

--Laurie Sullivan