• Marketing Pilgrim , Thursday, June 12, 2008 2:30 PM

Andy Beal has translated the "Google-speak" from five statements made by Eric Schmidt, which offer insight (albeit opaquely) into the search giant's future plans for mobile, working with Yahoo, and being evil.

For example, in an Infoworld interview, Schmidt said that Google prefers an "independent Yahoo," because it would be better for industry competition and innovation. Interchange "independent" with "weak," Beal says, as a combined Yahoo and Microsoft would dampen Google's money-making plans.

Meanwhile, in a New Yorker interview with Ken Auletta, Schmidt echoed statements by Marissa Mayer earlier this year alluding to Google moving away from the "Don't Be Evil" mantra we've all come to know and love. "We don't have an 'Evilmeter' we can sort of apply--you know--what is good and what is evil," Schmidt said.

"It appears that Google would rather we let it off the 'evil' hook," Beal says. While the motto was great for a garage start-up, it's too restrictive now that Google is an industry behemoth. Beal says that it's a sign that the giant may have some "evil" plans coming down the pike. Stay tuned.

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