Around the Net

A Checklist For Optimizing Your AdCenter Ads

Shefali Singla serves up a checklist of quick optimization tips to try when you're experiencing less-than-stellar PPC campaign results in adCenter.

For example, when faced with low CTRs, run a test of multiple ads (including the poor performers) and keep the ones that show potential. Try adjusting match types from broad to phrase (and vice versa), and don't forget to exclude negative keywords.

If it's the ad's positioning on the page that's the problem, try increasing your base bid, and of course, make sure that your keywords, copy and landing page all match up in terms of relevancy.

Read the whole story at adCenter Community »

Next story loading loading..