• June 17, 2008

PepsiCo's Gatorade Company has hired Sarah Robb O'Hagan as CMO.

O'Hagan joins PepsiCo after a six-year stint at Nike, where she has held marketing and general management roles in the U.S. She also led marketing roles at Virgin Entertainment Group, Atari and Air New Zealand.

O'Hagan will oversee U.S. and Latin American marketing for Gatorade. Most recently, she was GM of the Western Region for Nike.

--Karl Greenberg