Beverly Hills, Calif.-based Hydra reviews all aspects of a publisher's operating structure before admitting them into Hydra Elite, including privacy and compliance policies, as well as overall traffic quality. Properties included in the new network's initial launch include Friendster.com, Bloosky Interactive Media and Digital Moses, and advertisers can see when and where their ads will run before making a buy. Hydra Elite also offers performance reports on a per-publisher basis.
According to Hydra Network CEO Zac Brandenberg, Hydra Elite's transparency makes running CPA campaigns more attractive--particularly given the current economy. "We're able to offer the economics of running CPA with all the control of buying CPM," Brandenberg said.
--Tameka Kee