24/7 Real Media, Inc. has announced that W3 Data, Inc., a leading provider of online directory assistance services, has signed a three-year agreement to use 24/7 Real Media's Open AdStream Local ad
serving solution for its WhitePages.com Network. The WhitePages.com Network (comprised of www.whitepages.com, www.whitepages.ca, and www.phonenumber.com), is consistently ranked among the Top 10
directory resource Web sites. Advertisers on the WhitePages.com Network have access to its approximate 4.6 million monthly unique visitors, according to comScore, and to its more than 650 partner
sites for which it provides white pages search functionality. The company explained that with the Open AdStream specialized cookie modules, the WhitePages.com Network can target customized advertising
content to specific people and businesses, as well as other criteria, such as phone numbers, addresses and area/ZIP codes, including reverse addresses, country/city codes and 800 Numbers.
