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Emmis Is Folding L.A. Latino Lifestyle Mag

  • Mediaweek, Wednesday, June 18, 2008 10:15 AM

Tu Ciudad, a high-end lifestyle magazine for Southern California Latinos and the first magazine launch by Emmis Communications, is folding on its third anniversary. Tu Ciudad(Your City, in Spanish), which publishes 10 times a year with a direct mail circ of 85,000, will cease publication with its June/July double issue.

Founder Jaime Gamboa says the closure is due to "the current economic climate and our partners' corporate struggle with other aspects of their businesses." Emmis publishes regional and specialty magazines, including Atlanta, Texas Monthly and Los Angeles.

Tu Ciudadis written in English for an acculturated Hispanic audience. Gamboa had previously been a salesman for Rodale's Men's Health and People en Español. About 22 staffers are losing their jobs.

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