EcoMedia, CBS Partner To 'Green' Cities

  • June 20, 2008
EcoMedia and CBS Corporation have partnered to work with U.S. mayors and local municipalities to "green" cities across the country. EcoMedia will leverage its multimedia platforms, including retail kiosks at nationwide Kimco centers, as well as municipal signage to deliver environmental content and messaging. CBS will provide local market sales support and push EcoMedia's environmental in CBS television, radio, print and out-of-home advertising.

The first national project from this new partnership will be the CBS and EcoZone "Green Schools Initiative." This program is expected to launch in Miami, Chicago and San Francisco this fall. A portion of the sponsor revenues will fund a "greening" of a school in each city and create ongoing sustainable green projects and initiatives.

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