Boston Celtics fans barely had time to register their team's Tuesday night NBA championship win over the Los Angeles Lakers before the giant consumer marketer was announcing a special-edition commemorative package featuring Celtics star Kevin Garnett.
The 15.6-ounce Wheaties box honoring the Celtics championship will be available nationally beginning in the next three weeks. The package marks the third Wheaties box appearance for Garnett--an 11-time NBA All-Star--and the fourth appearance for the Celtics organization.
The iconic Wheaties box has been featuring star athletes since 1934, starting with the Yankees' Lou Gehrig. (See Wheaties.com for a list of most of the featured athletes.)