Kia To Bare Soul During Vans Warped Tour

  • June 20, 2008
Kia says its new car--a compact hatchback, the Soul--will show up during the 2008 Vans Warped Tour.

As part of Kia Motors' exclusive vehicle sponsorship of the tour, a specially designed lightly camouflaged preproduction Soul will be on display at the Kia Soul Lounge at Tour stops. The production version will be unveiled later this year at the Paris Motor Show, and rolls into U.S. showrooms next spring.

At the Warped tour, the Soul will be partially concealed with a "pair of Vans" sneakers in the form of partial front and rear masks bearing Vans' signature checkerboard pattern.

Kia is launching an "Experience Warped" online sweepstakes to win a "Fly Away" trip to the grand finale tour stop in Los Angeles on Aug. 17. During each stop, concertgoers will have the opportunity to visit the Kia "Soul Lounge," an interactive, air-conditioned tent featuring information displays about the new Kia Soul and other Kia vehicles, a DJ, an airbrush tattoo artist and the chance to enter to win either a new Kia Sportage or Kia Spectra SX in the "Keys to the Ride" sweepstakes.

Each tour venue will also have a Kia VIP section, a raised area near the main stage accessible only to those wearing customized Kia VIP wristbands. Online content will be at In addition, Kia will be on stage as the presenting sponsor of the Kevin Says Stage, a forum for local bands at each tour stop.

--Karl Greenberg



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