• by Fern Siegel , June 23, 2008

Beginning in September, Media Networks, Inc. adds four new titles to its roster: Men's Journal, Entertainment Weekly, People and The Week. All will be incorporated into MNI's target ad packages, letting advertisers penetrate markets on a ZIP code-specific basis.

The 40-year-old MNI, which claims $100 million in revenues, places ads in national publications. It says it is pushing the "go local" angle to ensure print's long-term survival.

Said Robert Reif, MNI president, in a statement: "This expansion of the MNI portfolio will allow us to reach a wider audience and continue to deliver unparalleled results for our marketing and advertising partners."

The four magazine additions will fit into the companies' existing nine lifestyle categories, including men's style, news, health and beauty. The company, which has access to more than 400 geographically and demographically distinct U.S. markets, is also committed to beefing up its digital capabilities. It currently has a lineup of local media Web sites and geotargeted national sites.

MNI is a division of Time Inc., a wholly owned subsidiary of Time Warner, Inc.