As the digital February 17 conversion date draws nearer, the Association of National Advertisers is working to ensure that advertising is created and distributed accordingly. Networks likely will
accept commercials in only one format, HD; some networks already have this requirement. Advertisers will have to choose to ship either a high-definition (HD) 16:9 or standard-definition (SD) 4:3
format. The choice of formats will have financial and creative implications for advertisers. The ANA Production Management Committee recently completed an informative white paper on this issue to help
advertisers make decisions to make the transition smoother.
