Jim Beam Backs Wrigley Field Name Retention

  • June 24, 2008
Beam Global Spirits & Wine, Inc. is giving Chicago, its hometown, a sneak peak at "The Stuff Inside," a new campaign launching later this month, with the unveiling of its newest ad outside Wrigley Field which asks fans to "Save Our Ballpark's Name." The prominently displayed out-of-home execution urges fans to sign a petition at SaveOurName.com to save the name, Wrigley Field.

Jim Beam will support keeping the stadium name intact through an out-of-home advertisement in Chicago, at the intersection of Addison and Clark streets, directing fans to the Web site, along with guerrilla marketing promotions, such as t-shirt and bumper sticker giveaways throughout Wrigleyville and during popular Chicago summer festivals.

This month, Jim Beam will launch a new campaign to highlight individuals and organizations that have "The Stuff Inside," celebrating those who act with character, do the right things because it's the right thing to do, help others who are less fortunate or persevere through a struggle.

--Nina M. Lentini



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