• MSNBC/AP , Wednesday, June 25, 2008 10:30 AM

A British television advertisement for Heinz Deli Mayo that aired last week depicts two children, a father and a male deli cook with a New York accent, whom the children addressed as "Mum." At the end of the ad, the cook kisses the father as he leaves for work.

Britain's Advertising Standards Authority says 202 people complained about the ad. So, too, did Fox News host Bill O'Reilly in the U.S., who complained about the advertisement Friday during his show, "The O'Reilly Factor." "I just want mayonnaise. I don't want guys kissing," he said.

Heinz has pulled the ad "because our consumer research showed that the ad failed in its attempt to be humorous and offended people on all sides of the debate," says Heinz spokesman Michael Mullen. British gay rights group Stonewall says it is shocked that Heinz has yanked what it called an "innocuous" ad and is urging gay consumers to boycott the company.

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