The franks are a first for 115-year-old premium sausage maker, and allow Vienna Beef to enter the highly competitive all-natural foods category, expected to grow 63%, to more than $46 billion by 2010,
according to grocery industry experts, the company says.
Vienna Beef's All Natural Franks are available thru foodservice operators nationally and in the refrigerator sections of local
grocers. In Chicago, Vienna Beef's home base, the franks will debut at the annual Taste of Chicago festival.--Nina M. Lentini