• July 7, 2008

Spike TV will use podcasting network Wizzard Media's LibsynPRO 2.0 service to host a podcast in support of Spike's new original series, "Factory." The agreement also includes a Spike TV ad campaign to run on the Wizzard Media Network in support of the podcast and television series.

The Spike TV "Factory" podcast (www.wizzard.tv/factory) will consist of bonus footage from the series, which premiered on Sunday, June 29.

By using the LibsynPRO 2.0 system, Spike TV will receive detailed statistics, dynamic ad insertion and geo-targeting tools and Nielsen//NetRatings metrics reporting for the "Factory" podcast. The podcast ad campaign in support of the series will generate nearly a half-million ad impressions over the course of the campaign, according to Pittsburgh-based Wizzard Media.

--Tanya Irwin