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Correction: Kia Based In Irvine, Calf.
July 9, 2008
A story in the July 7, 2008 issue of Marketing Daily "Kia Brings Out Trademark Humor For Borrego
Campaign" should have stated that the automaker is based in Irvine, Calif. Its agency of record, David & Goliath is based in El Segundo, Calif.
