GNC, WebMD Partner for Online, In-Store Marketing

  • July 10, 2008
General Nutrition Corporation (GNC) and WebMD have inked a multi-year content-sharing and marketing partnership. At the crux of the deal is the "Live Well Topic Center," an online hub for info on health and wellness that will be featured on both and the core WebMD site.

GNC will also make portions of WebMD's diet, health and fitness content available in-store through interactive kiosks and other marketing materials, while WebMD will incorporate GNC's fitness tools and nutritional supplement info throughout relevant segments of its Web site.

"GNC has been the leader in vitamin and supplement retailing for more than 75 years," said Joseph Fortunato, CEO of GNC. "The WebMD brand brings with it tremendous trust and credibility. As a result, this affiliation between our two companies provides health-conscious consumers with the perfect combination of resources."--Tameka Kee

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