AvalonBay Taps Stein Rogan

  • July 10, 2008
AvalonBay, a real estate investment trust whose executive offices are in Alexandria, Va., has tapped Stein Rogan + Partners to develop and lead its social marketing/web 2.0 efforts, manage and grow their local search marketing campaign for all 184 communities and produce multimedia for key communities across the country.

Stein Rogan will create and manage a comprehensive and integrated web 2.0/social marketing campaign designed to drive awareness and demand and improve search engine optimization efforts. This multi-faceted initiative will include a proven mix of effective media including social networks, blogs and wikis. Additionally, the agency will produce videos for AvalonBay's newest communities.--Tanya Irwin

Next story loading loading..