Ciao Bella Takes Its Ice Cream On Tour

  • July 10, 2008
New York-based Italian ice cream atelier, Ciao Bella, is hitting the steaming asphalt for a summer tour to entice consumers. The company's "Discover - Savor - Share" tour will give away 100,000 samples in a road show hitting the coasts.

The tour, via AMP Agency, hits events in selected markets in Connecticut, Massachusetts, New Hampshire, New Jersey, New York, North Carolina, Vermont and Virginia in July and August, with plans for selected West Coast stops to follow. The so-called "Ciao Bella Swirl" vehicle will also make stops at Ronald McDonald House and other children's charities in cities throughout the tour. --Karl Greenberg

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