• July 15, 2008

Coty Inc., the world's largest fragrance company, says it will launch La Voce by Renee Fleming, a limited edition prestige scent designed to honor the Metropolitan Opera star soprano.

The company, which markets fragrances from such diverse celebrities as Shania Twain, Celine Dion, and Mary-Kate and Ashley Olsen, says it will donate proceeds from La Voce to the Metropolitan Opera. The fragrance, which will debut on Sept. 22, the Met's Opening Night Gala, will be sold through high-end retailers, as well as the opera's gift shop.

Describing the scent as a "sophisticated floriental," the company says it contains notes of passion fruit, white truffle accord, jasmine and lily of the valley, as well as dark chocolate mousse and ebony wood winds.

--Sarah Mahoney