Glam Media Launches Daily Email Platform

  • July 15, 2008
E-publisher and ad network Glam Media on Monday announced the launch of Glam Today, a daily email newsletter and platform. Glam Today, a part of Glam Publisher Media Services, curates and distills the more than 5,000 articles created daily by its network of some 500 sites, including Bag Snob, Simplyrecipes.com, Shake Your Beauty, Glam.com, to name a few.

For brand advertisers, the focus of each daily edition of Glam Today attempts to offer a high level of targeting by audience, vertical focus, and engagement using proprietary Digital Primetime technology in the newly created "Glam Evolution email Ad Services Hyper Targeting system."

Glam Today's content focuses on a different vertical network channel each day of the week: Monday Fashion/Shopping; Tuesday Beauty; Wednesday Living; Thursday Entertainment; and Friday Health and Wellness.--Gavin O'Malley

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