Social advertising company SplashCast has hired digital media advertising veteran Tim Lane to head the company's new national sales office in Los Angeles. Lane is a 12-year veteran of the Internet
advertising industry, most recently as southwest sales manager at MySpace.com. He has been named SplashCast's vice president of national sales, responsible for expanding the company's current position
as pioneers and leaders in social advertising solutions.
SplashCast's Los Angeles-based office will open later this summer. The company is now the most popular music-sharing
application provider on MySpace, according to statistics presented on the MySpace music application directory. Four out of the top five recently popular music applications on MySpace are using
SplashCast.--Gavin O'Malley