The agreement spans music acts including Blake Shelton, Faith Hill, Disturbed, VIC and Dragonforce. "Warner skews heavily to a demographic in Hip-hop and rap more than other labels, so we're thrilled to add them to our catalog," said Russell Klein, co-founder and CEO of SendMe.
With Warner on board, SendMe now has licensing deals with three of the four major labels including Universal Music Group and EMI. The company has reached similar deals with other content providers including Sony Pictures Entertainment, independent music distributor The Orchard and the Independent Online Distribution Alliance (IODA), representing thousands of independent labels.
Klein said the Warner deal would add 7,000 to 10,000 ringtones to its mobile entertainment store, which sells more than 100,000 pieces of content.
Warner will also work with SendMe on promotional activities through SoLow.com, a mobile sweepstakes property the company operates where prizes are awarded to the lowest bidders. Contests will give fans the chance to meet and hang out with Warner artists.
"We look for unique ways to partner with content sources, not only to drive more financial value, but to drive the brand awareness and sizzle that they're looking for on behalf of their artists," said Klein.
In addition to the flagship SendMeMobile.com and SoLow.com, Sendme owns mobile community mbuzzy.com.