• July 16, 2008

The 30-second spot introduces three new flavors--Agave Lemonade, Yuzu Black Currant and Goji Melon--all making their initial splash in July.

The ad follows up on one of the Super Bowl's most popular ads, this time with rhythmic reptiles teaming with model Naomi Campbell in "Black Magic Woman."

The original Super Bowl spot--set to the song "Thriller" and featuring Campbell, along with the dancing SoBe Lizards--was viewed online over 5 million times in just two weeks. The YouTube community made Thrillicious its most-viewed Super Bowl spot, with more than 1 million views alone. Furthering the viral success of the SoBe brand, Lee the Lizard will be starring in a new webisode on www.thrillicious.com with a beach-themed story coinciding with the launch of the newest commercial.

--Nina M. Lentini