Young Mobile Users Embrace Video

  • July 17, 2008
More than half (55%) of those 29 and under would be willing to send an SMS text-message to request mobile video content that interested them, according to a survey of 400 mobile customers by mobile video provider Avot Media.

About one-third said they would be willing to watch "American Idol" performances and instructional how-to videos, while 36% would watch movie trailers. Among their biggest concerns about mobile video were image quality, download time and video freezing or stuttering.

Avot is using the findings to support its launch of a service that allows mobile users to access instructional videos about in-store products by entering an SMS short code to obtain a link. It began testing that capability recently in Home Depot stores in Florida.

--Mark Walsh

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