• July 17, 2008

Weplay, an online youth sports community that connects kids, parents, coaches, and professional athletes, announced a three-year partnership today with Pop Warner Little Scholars, Inc., a youth football, cheer and dance organization. The exclusive partnership makes New York-based weplay the official social network service provider and partner of Pop Warner.

Weplay will provide a social utility platform that will allow any Langhorne, Penn.-based Pop Warner player, cheerleader, parent or coach the ability to create a unique profile, connect with each other, share pictures and videos, create blogs and more. Coaches, parents and administrators can also create groups for teams and squads to facilitate communication, share media, and enhance the relationships they make on the fields.

Weplay is backed by CAA Sports (a division of Creative Artists Agency), Major League Baseball Advanced Media, FirstMark Capital and athletes Derek Jeter, LeBron James, Peyton Manning, Tony Parker, Shaun Alexander, Ryan Howard, Jennie Finch, Brandi Chastain, Summer Sanders and Sheryl Swoopes.

--Tanya Irwin