Vasquez said that visitors
needed to see the value that a retailer offers from the moment they land on a retailer's homepage. Site owners should feature the best products they offer most prominently, but still show shoppers
that there's a wide variety.
Meanwhile, the Walmart.com team constantly worked on things like search functionality and product categorization to ensure that the user experience was simple. Lastly, Vasquez said they focused on having lots of quality content, including ratings and reviews.