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CNBC Molds Erin Burnett Into A 'Money Honey'

Erin Burnett's meteoric rise at CNBC, since starting at the network two-and-a-half years ago, shows how TV networks are straining to transform fresh-faced hosts into household names. Thanks to all the choices that business news devotees now have when searching for information, the personality of news anchors has become as important as their acumen.

Competing with the Internet and the fledgling Fox Business Network, CNBC has meticulously managed Burnett's ascent. "Erin's the ultimate growth stock," says Jonathan Wald, CNBC's head of business news. She is joining network breakout star Maria Bartiromo, tagged the "Money Honey" in the late '90s.

Read the whole story at New York Times »

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