Some 48% say they plan to spend at least $100 less. As many as 90% will head to discounters for at least some of their shopping, and 37% say they will shop at dollar stores.
"These survey results indicate that consumers will likely
stick to the basics this fall, and parents may be saying 'no' more often as they head to the register," the accounting company says in its release. "Retailers should focus on areas that will
contribute to profitable growth, such as adapting their merchandising and promotional activities to increase loyalty among existing customers and attract new customers."--Sarah Mahoney