Publicis Acquires Korea's Portfolio

  • July 23, 2008
Publicis Groupe has acquired of Portfolio, a top Korean digital marketing agency.

Portfolio, which offers fully integrated online services, will become part of Publicis Modem, the digital arm of the Publicis Worldwide global network, and the agency will be rebranded Publicis Modem Korea.

Publicis Modem currently has Asia offices in Beijing, Hong Kong, Kuala Lumpur, Singapore, Taiwan, and New Delhi.

Founded in 1998, Portfolio provides digital services including website development, website maintenance and marketing, online advertising campaigns, search, database marketing, data tracking, analysis and optimization.

Portfolio's client roster includes a number of prominent Korean and international brands such as Microsoft Korea, Prudential, Marriott International, Nissan Korea, Estée Lauder, Woonjgin Group, Epson, Choongwae Pharmaceutical Corp, Yuhan Kimberly and Nongsim Kellogg. Heewoon Park, founder and CEO of Portfolio, will remain at the head of the agency.--Gavin O'Malley

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