McCartney will be featured, along with the "Fab Five Fit" girls in Bongo's multi-media advertising campaign debuting in September issues of fashion and lifestyle magazines as well as on the internet, per Iconix Brands.
McCartney currently has the No. 1 radio hit at Top 40 with his song, "Leavin," which has sold nearly one million
digital singles on iTunes. His current CD, "Departure," is a new and edgier pop/R&B sound reflecting McCartney's growth as both a singer and songwriter, Iconix says.--Nina M. Lentini