• Search Engine People , Wednesday, July 23, 2008 4:30 PM

On the heels of Ann Smarty's list of free SEO and link building tools comes Paul's post, which covers Google's newly enhanced keyword research tool, an HTML shortcut creator, as well as a number of extensions for Firefox.

HTML Playground is likely a must for search pros with limited coding experience that have to tackle on-page optimization and Webmastering themselves. "It has a list of all the most popular tags," Paul says. "Simply click on the tag, customize the parameters and colours you desire and the HTML code is ready to go!" The tool also has a preview pane to show what the text or image will look like before you make a permanent change.

Meanwhile, plugins like SEOpen and SeoQuake display the search marketing guts of various Web sites, including a site's PageRank, number of backlinks and number of pages indexed by the engines.

Read the whole story at Search Engine People »