• Variety, Thursday, July 24, 2008 9:30 AM

World Wrestling Entertainment plans to produce its three weekly TV series in a way that lands them a PG rating. WWE says it will focus more on its over-the-top characters and storylines, rather than the attention-grabbing stunts that sometimes have been considered too outrageous in the past.

Its film division, WWE Studios, will also steer away from R-rated content. The moves are part of the company's new effort to appeal to younger audiences and families. WWE recently launched a kids magazine and a youth-oriented Web site with original content.

"It's the continuing evolution of the company to create content for our growing audience of younger viewers," says a company rep.

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