Around the Net

George Foreman Plugging A Bevy Of New Products

George Foreman -- grill pitchman, Meineke muffler spokesman and ex-boxing champion --is stepping into the marketing arena again. And again. George Foreman Enterprises has been striking deals for products as varied as vitamin shakes and shoes for diabetics. Through his Web site, biggeorge.com, he sells autographed boxing gloves and George Foreman cookbooks and memoirs.

Besides the shake (George Foreman's Life-Shake) and the shoe (InStride), Foreman has endorsed, through the company, UFood Grill, a health-food restaurant chain, and a British line of frozen meats, fish and poultry. A reality series starring Foreman and his wife and children, "Family Foreman," made its debut on the cable channel TV Land last week.

Next on the list are vitamins and vibrating massagers. He plans to do infomercials again -- as he did for the Foreman grill -- as well as store visits and autograph signings. Personal appearances are "bigger than anything," he says. "I don't care who you are, they want to touch you; they want to know you."

advertisement

advertisement

Read the whole story at The New York Times »

Next story loading loading..