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Geotargeted Link Sources

Cultivating an influx of links from local businesses and organizations is a highly effective way to build local relevance for a Web site. "This establishes keyword relevance for your site, for the name of your region and, if these sites are hosted in your area as well, establishes that your website is well-linked physically to that region," says Marjory Meechan. She serves up some examples of how to grow these geotargeted links.

One way is to run searches for "your location" and "business" across the three big engines (as well as niche engines in your vertical). For example, a search for "Culver City" and "business" might yield 5 results on the first page alone that link back to businesses you can cultivate links from. Meechan also suggests searching for geotargeted directories to submit your site to.

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