The newly formed coalition, which includes the American Association of Advertising Agencies, the Association of National Advertisers, the National Association of Broadcasters and the Television Bureau of Advertising, will work to ensure that advertisers, as well as viewers, enjoy a smooth transition to DTV.
The coalition will
keep the advertising community informed of the implications of the changeover from analog to digital-only television broadcasts in an effort to identify and address any concerns or issues specific to
the ad industry. The coalition will communicate with the advertising community through email notifications, webcasts, a speakers bureau, luncheons, one-on-one meetings and the Web sites of the four
associations.--Nina M. Lentini