NBCU Announces Digital Plan For Beijing Olympics

  • July 29, 2008
NBC Universal will offer 2,200 hours of live competition encompassing 25 sports on NBCOlympics.com, with thousands more available on demand.

The full digital plan for the Beijing Olympics, August 8-24 was announced Monday by Gary Zenkel, president, NBC Olympics.

NBC Olympics Mobile will present what the network is claiming to be the most comprehensive sporting event coverage ever delivered on mobile, providing Olympic fans with the best in news and video coverage. From live mobile TV broadcasts to breaking news to text and video alerts, NBC Olympics Mobile will offer it all for Olympic fans.

NBC Universal's digital offerings for the Beijing Olympic Games also will include:

NBCOLYMPICS.COM on MSN: Merging news, results and schedules with extensive video coverage highlighted by 2,200 hours of live streaming broadband coverage, NBCOlympics.com on MSN will include mobile, gaming, VOD and other digital destinations.

EXCLUSIVE PARTNERSHIP WITH MICROSOFT: Includes Silverlight 2 technology to deliver NBCOlympics.com video while putting users in control of how they want to experience the Games--online and on demand.

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BLOGS: More than a dozen Olympians are contributing personally shot, home-video style content to NBCOlympics.com as part of an "Olympic Insider" feature that offers insight into the athletes' personalities and the sports they play.

WIDGETS: NBCOlympics.com widgets allow users to stay up to date on the Beijing Olympics without leaving their personal home pages. Widgets include: top news, video & photos, athletes to watch, TV and online listings, medal trackers, results, schedules and local coverage.-Tanya Irwin

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