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LA Times Relaunches Sunday Mag With New Staff

After killing off the Los Angeles Times Magazine, which was written by the paper's newsroom staff, the LA Times will launch LA, its new glossy monthly, inside the Sunday, Sept. 7 paper.

Overseen by the paper's business department, the new magazine will be edited by Annie Gilbar, former editor at InStyle and LA Style magazine. It is part of a wave of glossies being introduced by newspapers, including The Washington Post's fall debut of Fashion Washington and The Wall Street Journal's launch of WSJ on Sept. 6.

Despite its move out of the newsroom, LA's staff will keep editorial and advertising operations separate and will follow guidelines from the American Society of Magazine Editors, say LA Times executives.

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