Burger King Readies 'Futbol Kingdom'

• July 30, 2008

It will roll out the series of street-level futbol events to be held in eight markets across the U.S. throughout August and September. The interactive experience is designed to reach key Spanish markets as well as second- and third-generation Hispanics on a national level.

The free events will provide families and soccer enthusiasts with a unique and exciting experience featuring SoccerShowdown, an internationally known team of champion freestyle and street ball players direct from Europe in its U.S. debut. --Nina M. Lentini