Iconix To Expand Brands Into New Territories

  • July 31, 2008
The Op brand, currently licensed in a direct-to-retail license agreement with Wal-Mart, recently launched in Canada in select doors with plans to roll out in all doors in the spring. In addition, Wal-Mart Canada has unveiled branded Op shop-in-shops in select Wal-Mart Stores. Op will also launch in Mexico this spring in Wal-Mart Super Centers.

Iconix also has entered into four separate license agreements for its London Fog, Joe Boxer and Starter brands in Europe and its Rocawear brand in Brazil.--Nina M. Lentini

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