Meanwhile, there are
too many navigational choices--including a search bar in the header, a left sidebar with a browse by popular searches option, as well as a global horizontal navigation bar. "While it's great that
AlaskaStock.com has multiple ways for visitors to navigate to information, it is spread out and hard to find on the page."
Baker suggests taking cues from other sites in the same niche to gain some cues on engaging design and simple navigation. She also recommends that the AlaskaStock.com team do some keyword research to find (and try to rank for) more terms that users are searching for, such as "Alaska fishing," and "Alaska tourism."