To kick off the line, Febreze will sponsor Dogster.com's Adoption Zone, continuing its partnership with Dogster.com and Catster.com. New pet owners in the Dogster and Catster communities will also be encouraged to join a special Febreze group for an exclusive, limited edition Pet Pal Pack. The pack will come complete with a collapsible pet bowl, handy food scoop, food clip and Febreze Pet Odor Eliminator coupons, good for the entire line.--Nina M. Lentini