Publicis Acquires Performics Search Biz

  • August 7, 2008
Publicis Groupe has acquired the Performics Search Marketing business. Performics marketing solutions for advertisers include reporting platform, local platform, advanced market expertise and active account management. The acquisition will beef up Publicis Groupe's search capabilities and strengthen the VivaKi Nerve Center, a new strategic entity launched by the Groupe in June. VivaKi leverages the scale of Digitas, Starcom MediaVest, Zenith Optimedia and Denuo to develop new services, tools and partnerships.

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