• Unoffficial Google Analytics Blog , Tuesday, August 12, 2008 1 PM

Sites that make use of a site search tool have a definite advantage when it comes to consumer insights, since, as Caitlin Minteer notes, "you can gain valuable insights into what your visitor is thinking, by actually having them tell you!" And Minteer outlines a number of ways to dig into site search data as provided by a tool like Google's Custom Search Engine.

For example, paying attention to the page where visitors start their site search (i.e., the start page) can shed light on pages that are confusing, don't contain enough relevant info, or even have a poor or broken navigational structure. "You may need to provide more direction to these areas of the site to help your visitors find what they need," she says.

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