The new segment will include content targeting both men and women, as well as a variety of age groups that frequent malls, including teenagers and young adults.
Rather than focusing on single products, the 15-second Essentials segments will suggest outfits and ensembles, with content varying by season.
Essentials complements AdSpace's current advertising offering, Today's Top 10, a listing of the top 10 values on sale in the mall, selected by AdSpace from suggestions submitted by store managers at each mall.
Currently, the video network delivers digital content to 105 top-tier malls concentrated in top DMAs, with roughly 15 56-inch plasma screen displays per mall. The network claims to generate about 100 million impressions per month.