Initiative USA Tuesday announced the hiring of Deborah Thomas, an auto marketing vet, to take a key role on the agency's Hyundai account. Thomas, who was named senior vice president-group account
director, and will report to Initiative Los Angeles Executive Vice President-Managing Director Fred Sattler, will be responsible for all Hyundai Motor America strategy, planning and buying.
Additionally, she is responsible for the management of the Initiative teams assigned to the Hyundai account that oversee factory/branding and dealer associations/retail, as well as facilitating the
coordination of the two groups. She joined Initiative from Nissan North America, where she was media manager.
